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What's in a Logo Anyway?

November 20, 2017

Recently we have been going back and forth on our logo and how it identified with our mission statement. We weren't huge fans of the colors and felt like it might be time for a refresh. It was perfect timing going into the new year and getting ready for some marketing materials ahead of then. So we all got together and tried to pin down who we were and why we were here. Our first stop is where anyone goes... Google. 

 

What is a synapse?

 

So what exactly is a synapse and why use that in our name? In the nervous system, a synapse is a structure that permits a neuron to pass an electrical or chemical signal to another neuron (thanks Wikipedia). This is the fundamental concept of Synapse PDI. A platform to pass through vital DME information, transparency and tools to our partners.

 

When orders come through our system via our online portal we can begin to obtain data that gives our partners the tools to understand the why, where and when of their rental landscape. With lightning speed our partners have access to historical data, top spend per item(s), and PPD's per homes or sites.

 

With all of this information shouldn't our logo better help represent what we do? With this in mind we set out to create our new logo, and today we are excited to share it with everyone.

 

To us our new logo represents simplicity and speed. We pride ourselves on how simple it is to order, track and reconcile all your DME needs no matter how large or small your homes may be. Have 15 states or 1, we can handle all of the DME providers and consolidate it into one easy to manage invoice. Need reports and historical data to make better purchasing or rental decisions? We got you. Head to our dashboard where you can easily track and trend usage for future capital projects.

 

We couldn't be more excited to share our logo and hope you like it as much as we do

 

All the best,

 

Synapse PDI Team.

 

 

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